PhygitalTwin and Dr. Robin B
Metaverse “FiTRx” Launch Party

PhygitalTwin and Dr. Robin B took LA by storm on the 7th Feb with their immersive, phygital metaverse “FiTRx” launch party with Patron in LA. This celebrity-packed event, hosted by LoopStudios didn’t disappoint.

Every corner of the exquisite “The Hideaway” house used by Patron was filled with pockets of fun and action. From the AR station that showcased 3 moving AR filters of a dress with wings and hoodie with moving spikes built exclusively by Beyondsocial, to the metaverse party hosted by @exclusible, to the live painter, to the neon blue and pink photo booth, the biggest and most experimental booth in history, to the laser videos of the collection beamed onto the walls and ceiling and the sparkly futuristic mannequins, this party pulled out all the stops.

The guest list ranged from actors, actresses and musicians, to Web3 entrepreneurs, to sports personalities and influencers. This eclectic mix mingled and danced the night away to tunes by DJ Social and an exclusive live performance from Rhea Rhaj a sensational up-and-coming singer and songwriter. With tequila running on tap and Mexican tacos flowing freely from the celebrity Chef Mel, guests left happy carrying the biggest goodie boxes curated by Who has it with extra goodies from Pure Green (Juices), Happy Dad (Seltzer Beer and Fras (CBD infused drink).