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/"FITRX" LAUNCH PARTY

"FITRX" LAUNCH PARTY\

PhygitalTwin and Dr. Robin B
Metaverse “FiTRx” Launch Party

PhygitalTwin and Dr. Robin B took LA by storm on the 7th Feb with their immersive, phygital metaverse “FiTRx” launch party with Patron in LA. This celebrity-packed event, hosted by LoopStudios didn’t disappoint.

Every corner of the exquisite “The Hideaway” house used by Patron was filled with pockets of fun and action. From the AR station that showcased 3 moving AR filters of a dress with wings and hoodie with moving spikes built exclusively by Beyondsocial, to the metaverse party hosted by @exclusible, to the live painter, to the neon blue and pink photo booth, the biggest and most experimental booth in history, to the laser videos of the collection beamed onto the walls and ceiling and the sparkly futuristic mannequins, this party pulled out all the stops.

The guest list ranged from actors, actresses and musicians, to Web3 entrepreneurs, to sports personalities and influencers. This eclectic mix mingled and danced the night away to tunes by DJ Social and an exclusive live performance from Rhea Rhaj a sensational up-and-coming singer and songwriter. With tequila running on tap and Mexican tacos flowing freely from the celebrity Chef Mel, guests left happy carrying the biggest goodie boxes curated by Who has it with extra goodies from Pure Green (Juices), Happy Dad (Seltzer Beer and Fras (CBD infused drink).

Stephy Fung, (Leading 3D Fashion Designer)

"Working with PhygitalTwin has been a seamless experience. They really help to bring my digital fashion visions to life and I really appreciate that they also have an understanding of how digital programs work. This paired with their knowledge of physical production has really helped to streamline the process as well as helping me learn how physical production works. I appreciate the patience Louise and Alice have for explaining the process to me as a person with no former physical production knowledge. And the fact that they use a made to order system which reduces waste is a cherry on the top. Thank you for supporting emerging designers with low order quantities. They are truly an amazing team to work with”

Stephy Fung

Republiqe (Digital Design House)

"PhygitalTwin produced our gaming collection which we showed during Paris Fashion Week last September, they executed this beautifully and we were really happy with the results. We are creating our next collection with them which we are showing during NYFW in Feb. Louise and her team have been great at helping us make the collection more streamlined, reducing costs by using the blocks they had and supporting with advice on fabric sourcing and range planning to get this within budget. They managed the entire process for us meaning we can focus on doing what we do well”

James Gaubert, CEO

Julia Blanc (BlancdeBlanc), (3D Digital Designer)

"PhygitalTwin has revolutionised BlancdeBlanc's approach to sustainable fashion. Our entire collaboration was conducted remotely, and having PhygitalTwin as a trusted partner was invaluable. They skillfully handled the entire process, seamlessly translating my digital designs to the catwalk. As we step into a new era of phygital technology, PhygitalTwin's pioneering efforts open doors for designers like myself to create high-quality, environmentally conscious fashion. I'm genuinely impressed by their contribution to developing the collection and bringing my digital designs to life as physical replicas. With PhygitalTwin, we're not just embracing fashion; we're shaping the future of sustainable style.”

Julia Blanc, CEO

Metropolis World (Metaverse experience combining physical and digital realms)

"PhygitalTwin is enabling us to create our own fashion lines for our gaming community. We have built a virtual eco-system and want to offer our collaborators the opportunity to monetise off physical clothing. Having a partner like PhygitalTwin enables us to bring a phygital collection to life, seamlessly.”

Rashid Ajami, CEO

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