About Dr. Robin B

7th Feb 2023

PhygitalTwin, the sustainable Web-3 digital and fashion marketplace, launched the world’s first-ever phygital athleisure collection in collaboration with the influential L.A based health and fitness expert Dr. Robin B, as the Metaverse looks to disrupt the $380 billion global activewear market.

The world’s first-ever “phygital” athleisure collection, “FitRX”, includes 7 phygital and 6 digital-only designs, emblazoned with a vibrant body-forming digital print that runs through every style as well as 3 immersive snap filters with wings and bubbles to allow you to try on the garments in your own home.

By purchasing the physical piece, customers automatically receive a complimentary digital collectible that grants them immediate access to the VIP Membership. Once part of the VIP community, there are benefits not available anywhere else including an exclusive Dr. Robin B cooking and workout video, discounts, priority access to future drops, customisation opportunities and much more.

Pushing against the typical production process of fast fashion, the “FiT Rx” debut collection is also the first of its kind that has been sustainably curated and will be made and printed on-demand, creating zero waste.

To amplify the truly Phygital Experience, PhygitalTwin partnered with Exclusible, the leader in digital luxury by having a party in the metaverse space with their metaverse partner W3rlds, which rewrote a new chapter for digital experiences. The virtual party will took place at the same time as the launch party in LA on the 7th of February.

Fashion Designer/ Creative director

"I am so glad to work with PhygitalTwin to bring digital fashion to life. The months of communication, production, and revisions were perfectly showcased on the runway. As a young streetwear brand, SCHNABBIT will continue to integrate more creativity, technology, and aesthetics to grow and evolve.”

Rakee Chen

Stephy Fung, (Leading 3D Fashion Designer)

"Working with PhygitalTwin has been a seamless experience. They really help to bring my digital fashion visions to life and I really appreciate that they also have an understanding of how digital programs work. This paired with their knowledge of physical production has really helped to streamline the process as well as helping me learn how physical production works. I appreciate the patience Louise and Alice have for explaining the process to me as a person with no former physical production knowledge. And the fact that they use a made to order system which reduces waste is a cherry on the top. Thank you for supporting emerging designers with low order quantities. They are truly an amazing team to work with”

Stephy Fung

Republiqe (Digital Design House)

"PhygitalTwin produced our gaming collection which we showed during Paris Fashion Week last September, they executed this beautifully and we were really happy with the results. We are creating our next collection with them which we are showing during NYFW in Feb. Louise and her team have been great at helping us make the collection more streamlined, reducing costs by using the blocks they had and supporting with advice on fabric sourcing and range planning to get this within budget. They managed the entire process for us meaning we can focus on doing what we do well”

James Gaubert, CEO

Julia Blanc (BlancdeBlanc), (3D Digital Designer)

"PhygitalTwin has revolutionised BlancdeBlanc's approach to sustainable fashion. Our entire collaboration was conducted remotely, and having PhygitalTwin as a trusted partner was invaluable. They skillfully handled the entire process, seamlessly translating my digital designs to the catwalk. As we step into a new era of phygital technology, PhygitalTwin's pioneering efforts open doors for designers like myself to create high-quality, environmentally conscious fashion. I'm genuinely impressed by their contribution to developing the collection and bringing my digital designs to life as physical replicas. With PhygitalTwin, we're not just embracing fashion; we're shaping the future of sustainable style.”

Julia Blanc, CEO

Metropolis World (Metaverse experience combining physical and digital realms)

"PhygitalTwin is enabling us to create our own fashion lines for our gaming community. We have built a virtual eco-system and want to offer our collaborators the opportunity to monetise off physical clothing. Having a partner like PhygitalTwin enables us to bring a phygital collection to life, seamlessly.”

Rashid Ajami, CEO